BonaKemi USA Introduces the Next Generation of Wood Floor Protection

Bona Naturale Marks another Important Milestone in Industry’s Evolution

(HIT) - BonaKemi USA, the North American subsidiary of BonaKemi AB in Sweden and the world leader in hardwood floor finishing and floor care, has added Bona Naturale™ to its innovative product line after several years of intensive research and testing.

"Bona Naturale represents our latest effort in the Bona tradition of innovation, environmental responsibility and quality," said Ron Peden, Bona USA president and CEO. "It features a modern look and feel that allows contractors to provide residential and commercial customers with new options for their hardwood floors, along with the durability they expect from a Bona finish. There’s nothing else like it in the market today."

Unique to the market, Bona Naturale is a premium, two-component waterborne wood floor finish that offers an untreated look while maintaining the natural feeling underfoot of the wood. It is formulated for the extreme demands of commercial and heavy-traffic residential hardwood floors. More importantly, it features the same high durability and scratch resistance as in Bona Traffic®.

"We have seen a rising trend toward more matte finishes," said Chad Nordhagen, product manager for BonaKemi. "Not only does Bona Naturale preserve the true nature of any wood floor, it does so with an extremely low-gloss, matte look that is becoming more and more prevalent in high-end homes and commercial settings."

Bona Naturale is UL classified for slip resistance making it an excellent choice for commercial settings. The clarity and un-matched low-sheen level of Bona Naturale mean spot repairs and recoating of heavy traffic areas, such as retail cash register checkout areas, are virtually undetectable.

Bona Naturale’s non-reflective surface allows the repair of a single board or refinishing of a large section to blend in seamlessly with the rest of the floor. Bona Naturale, along with the other finishes in Bona’s Environmental Choice System, is developed with concern for the environment and personal health. It has a low VOC content (210 g/L), fast dry time (two-three hours) and curing time (90% in 72 hours) and has no harmful fumes, so customers do not have to vacate their homes or businesses during refinishing.

Several introductory promotions are being offered for contractors and their customers. Since the roller application method is specified for Bona Naturale, contractors will receive a free roller and frame with every case (two gallons) of Bona Naturale purchased. Inside each case will be a coupon for a free hardwood floor cleaning kit consisting of a Bona mop, microfiber cleaning pad and a 32 oz. spray bottle of Bona Swedish Formula Hardwood Floor Cleaner for their customers. The coupons are redeemable online at Bona’s Web site, www.bonakemi.com, and for every consumer coupon used, the contractor will receive a case (ten) of Bona BLUE Abrasives 8" belts.

About BonaKemi USA

BonaKemi USA, Inc., the North American subsidiary of BonaKemi AB, Malmö, Sweden, manufactures and distributes complete systems for hardwood floor finishing, including dust containment sanding equipment, abrasives, fillers, stains, sealers, finishes and floor care products. The Bona Environmental Choice System meets or exceeds all state and federal clean air quality standards, and reflects BonaKemi’s commitment to personal health, indoor air quality and the environment. For more information, please contact BonaKemi USA, Inc., at (800) 872-5515 or http://www.bonakemi.com.

Courtesy: Home Improvement News and Information Center