Consumers Are "Brushing Up" On Painting Knowledge According To Rohm And Haas Paint Quality Institute

(HIT) - In a recent telephone survey conducted by the Rohm and Haas Paint Quality Institute, consumers shared their personal painting experiences and attitudes for this common do-it-yourself home improvement project.

"Based on questions we receive via our website, www.paintquality.com, we believe color incorporation and quality paint products are increasingly important. This survey quantifies that assumption," Debbie Zimmer, PQI's paint and color expert.

Courtesy of The Rohm and Haas Paint Quality Institute

Survey results

• The most cited reason respondents shared for undertakin and interior paint job is to create a "fresh look" (52%) or to use a fashionable color (28%).
• Paint quality and color choice were the two most important reasons for choosing a particular brand.
• More than half of survey respondents contemplating a paint job search for more information about paint quality and color choice.
• Most often survey respondents found sources for paint information in paint manufacturing brochures (62%), in store point-of-sale displays (36%) followed by advice from friends and family.
• Finally, while many consumers search for the most up to date information on paint and color, a pocket of consumers consider themselves expert or at least very confident in their painting skill and knowledge (14%).

"Paint related websites are growing in popularity as an often-used information source," Zimmer adds.

While suitable for all areas of the home, these combinations are an especially good choice for bathrooms, kitchens and family living spaces.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities™

About The Rohm and Haas Paint Quality Institute

The Rohm and Haas Paint Quality Institute, based in Spring House, Pa., was formed by the Rohm and Haas Company, a worldwide producer of specialty materials, in 1989 with a charter of independence and objectivity to educate painters everywhere on the advantages of using high quality paint, as well as to inspire them with information on innovative ways to use paint and decorating and color trends. Please be sure to visit the Paint Quality Institute Web site at www.paintquality.com

Courtesy: Home Improvement News and Information Center