Paint Color Choices: The Psychological Impact

(HIT) - The words "paint" and "personality" aren’t often used together, but they certainly could be. Studies show that paint and room color can have an effect on the body and mind", states Debbie Zimmer, color and decorating expert with the Rohm and Haas Paint Quality Institute at http://www.paintquality.com. "By understanding the impact of color, consumers can better incorporate the hues that help create the desired living space mood and setting that best suits their family and personal lifestyle."

	Courtesy of the Rohm and Haas Paint Quality Institute

When repainting a room, here are some simple guidelines you should know about the hues you might use:

• Red packs a wallop, physiologically speaking, increasing blood pressure, heartbeat and energy in most people. It instills feelings of intimacy and passion. Red also increases the appetite, which explains why it is used so often in restaurants, and why it can be a good choice for a formal dining room.
• Orange, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in living rooms and family rooms.
• Yellow is also warm and welcoming, but it is more attention getting than either red or orange. For this reason, it is a good paint color to use in poorly lit foyers or dark hallways.
• Blue, which is part of the cool color palette, makes us feel calm and tranquil, so it is ideal for use in bedrooms. But since blue works as an appetite suppressant (perhaps because there are few blue foods) it is not the best option for a dining room... unless you’re on a diet.
• Green is another relaxing color that is much more versatile than blue. Light greens are ideal for bedrooms and living rooms; midtones are good for kitchens and dining rooms (many foods are green). Also, because green is calming, it is often used in hospitals, workplaces and schools.
• Violet is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children’s bedrooms and play areas.

About The Rohm and Haas Paint Quality Institute

The Rohm and Haas Paint Quality Institute (PQI) was founded in 1989 in Philadelphia with the initial goal of educating consumers, contractors and retailers on the advantages of using the highest quality paints and coatings. Today, PQI also delivers information on cutting edge trends such as color, decorative techniques, and innovative new ways to use paint.

As an industry leader, PQI encourages consumers to "visualize quality" by focusing on the unique decorative aspects of paint. More than just a home improvement tool, paint has the power to inspire a mood, allow for personal expression, and encourage creativity. Best of all, painting is relatively quick, easy and affordable—no wonder it is one of the most popular do-it-yourself activities.

Courtesy: Home Improvement News and Information Center