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Every Type Of Home Exterior Can Benefit From Top Quality Paint

(HIT) - There are so many exterior paints and coatings available today that choosing the right product can be confusing. But, according to the Paint Quality Institute, this is one decision you really don’t need to fret over.

Image of a graph of a paint test showing the benefits of quality paint
Courtesy of The Paint Quality Institute

“By using a top quality 100% acrylic latex paint, you’ll enjoy a variety of performance benefits, whether your home exterior is made of wood, aluminum siding, vinyl siding, or masonry,” says Debbie Zimmer, spokesperson for the Institute.

Wood When applied to a properly prepared wood exterior, top quality 100% acrylic latex paint can protect and beautify a home for up to 10 years or more, says Zimmer, far longer than ordinary paint. That makes it a great long-term investment.

One reason for its durability is the excellent adhesion of 100% acrylic latex paint. By getting a better “grip” on wood -- especially if it is primed beforehand – the paint resists peeling and flaking. And since acrylic is also very elastic, the paint can stretch or shrink with the wood without suffering damage.

Top quality paints also contain beneficial ingredients that ward off troublesome problems on wood. An example is mildewcide, which helps prevent mildew growth.

Aluminum Siding While aluminum siding is very durable, the factory-applied color eventually tends to chalk and fade. According to Zimmer, applying a coat of top quality 100% acrylic paint can not only restore the appearance of the panels, but also provide superior resistance to the UV rays that cause chalking and fading.

Special additives in top quality paint offer another advantage when painting aluminum siding: They help the paint go on thick and uniform, with good “leveling”. That’s a technical way of saying that the paint will tend to duplicate the original appearance of the aluminum siding, be it smooth or textured.

Vinyl Siding Although manufacturers often describe vinyl siding as “maintenance free,” the surface can eventually become marred, discolored or chalky. Even if it doesn’t, there may simply be a desire to change its color. In either case, there are two very important reasons to use top quality 100% acrylic latex paint on vinyl siding: the paint’s excellent adhesion and its superior flexibility.

“Because vinyl siding has such a slick surface, you must use a paint with good adhesion to be sure it grabs onto the siding,” says Zimmer. “You also need a paint that is flexible enough to ‘move’ with the panels when temperature changes cause them to expand and contract. Top quality paint satisfies both criteria.”

Some top quality 100% acrylic latex paints are even made with reflective pigments that protect vinyl siding from the sun’s UV rays, which forestalls fading. And, as with aluminum siding, the good leveling quality of top quality paint will mimic the smooth or textured profile of the vinyl panels.

Masonry If you want the best performance on stucco, concrete or any other masonry surface, there are a host of reasons to use top quality 100% acrylic latex paint.

According to Zimmer, these paints offer excellent chalk resistance, which helps prevent the color from fading, even where UV rays are strongest. “By contrast, a lesser paint can quickly fade under these conditions,” she says.

Top quality 100% acrylic latex paints also have superior alkali resistance. Fresh masonry, in particular, is often so alkaline that it can “burn” some paints, changing the color and even deteriorating the paint film. By using a quality acrylic sealer and applying a top quality 100% acrylic latex paint, you can avoid these problems.

On aged masonry, top quality 100% acrylic latex paints offer still another advantage: resistance to efflorescence, a white, crusty powder that can ruin the appearance of any paint job.

So, whatever type of exterior you have on your home, don’t sweat your paint selection. By choosing 100% acrylic latex paint, you’ll get some great benefits that will protect your home and keep it looking freshly-painted for years to come.

For more information, visit the Paint Quality Institute website at www.paintquality.com or its blog at blog.paintquality.com.

About the Paint Quality Institute (SM) The Paint Quality Institute (SM) was formed by Rohm and Haas Company (now a wholly owned subsidiary of The Dow Chemical Company (“Dow”)) in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com

About Dow Dow (NYSE: DOW) combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company’s more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

Union Carbide Corporation is a chemicals and polymers company that has been a wholly owned subsidiary of The Dow Chemical Company since 2001.

Rohm and Haas Company is a premier specialty materials company and has been a wholly owned subsidiary of The Dow Chemical Company since 2009.

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

Courtesy: Home Improvement News and Information Center

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