A Fresh Coat Of Paint Can Help Sell Your Home: Four Tips From The Rohm And Haas Paint Quality Institute

(HIT) - "If you are contemplating selling your home, consider sprucing it up with a fresh coat of paint before putting up the "For Sale" sign, Debbie Zimmer of the Rohm and Haas Paint Quality Institute explains. "This relatively inexpensive investment can enhance your home’s curb appeal to prospective buyers."

An attractive quality paint job imparts the kind of well-maintained appearance to a home that gives it a distinct selling advantage. As a result, when selling your home, repainting is really more like an investment than an expense.

Whether you choose to hire a paint contractor, or do it yourself it is crucial to use a high quality paint. Zimmer offers these tips to help prepare your home for sale.

• Use a top quality 100% acrylic latex paint. A recently applied, high quality acrylic latex paint can last 10 years or more and translates into many years of freedom from maintenance for prospective buyers.
• Be conservative when selecting an exterior color. White and neutral colors are often the safest choices, since they will appeal to the greatest number of prospective buyers. When painting for a potential sale, it is often not the time to have the most striking paint scheme in the neighborhood.
• Include quality surface preparation in the work. Properly preparing the surface for painting will produce the best appearance, and add to the life-expectancy of the paint job.
• Finish painting before putting the home on the market. A completed and attractive paint job will assist with that critical first impression as potential buyers consider and view your home.

So, if you are thinking about selling your home, don’t throw away your paint brush. Picking it up may be the best thing you can do.

For regular painting tips and color trend information, sign up for the Rohm and Haas Paint Quality Institute do-it-yourself newsletter by simply logging on to www.paintquality.com.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of markets including: Building and Construction, Electronics, Food and Retail, Household and Personal Care, Industrial Process, Packaging, Paper, Transportation and Water. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8 billion in 2005. Visit www.rohmhaas.com for more information. imagine the possibilities™

About The Rohm and Haas Paint Quality Institute^SM

The Rohm and Haas Paint Quality Institute^SM,based in Spring House, Pa., was formed by the Rohm and Haas Company, a worldwide producer of specialty materials, in 1989 with a charter of independence and objectivity to educate painters everywhere on the advantages of using high quality paint, as well as to inspire them with information on innovative ways to use paint and decorating and color trends. Please be sure to visit the Paint Quality Institute Web site at www.paintquality.com.


Courtesy: Home Improvement News and Information Center